22 years on, Ali Baba has continued to set the pace in comedy. He brought another dimension to the business when, at a recent event, he performed non-stop for six hours without repeating a joke. Interestingly, the Warri-born comedian possessed no remarkable comic trait as a child but only discovered his talent half way into obtaining his degree in religious studies & philosophy at the then Bendel State University. He is our guest today.
We were the frontliners, and quite a number of people believe we set the pace. So, I would say being a god-father is relative.
But it is often said that you started stand-up comedy in Nigeria?
Yes. I started stand-up comedy in Ekpoma in 1987. As I did it, a few other people began to emulate me. Some were practising it on the side, and they felt we could go into it fully by forming a formidable force. We gradually broke into corporate, religious, political, military and so many other institutions.
We gradually became acceptable as people saw our different varieties. Actually, what existed hitherto were simply slightly funny people who served as Master of Ceremonies- MCs. Though I started comedy in school, I had to relocate to Lagos in 1990 in search of greener pasture like many would say.
After you graduated, did you have to work in any paid-employment?
Yes I did. I worked in various corporate organisations, including an advertising agency. I was as well doing comedy at this time. However, comedy was so strong. What I was earning in the company was like 10% of what I could earn from a major gig.
So, I needed to begin to develop and market myself so I could increase what I earned from comedy, instead of waiting for 30 days for my monthly salary from my employer. Along the line, I did some shows with the Charley Boy Show. I also did Friday Night Life, and Night Train with Bisi Olatilo on the NTA network.
I later had to resign my employment to be able to concentrate on comedy. I used every platform that I performed at as a promotion for myself, and my network soon began to expand through referrals and appreciations. I also promoted myself by doing adverts in papers, billboards, car stickers, and radio jingles.
Actually, by 1998, I had registered my company, Ali Baba Hiccupurathird. It was in the same year that I erected three billboards in strategic locations in Lagos- Ozumba Mbadiwe Street, Victoria Island; Osborne Road, Ikoyi; and Marina. I actually paid for two years for each of the billboards, and they carried a simple message, ‘Ali Baba — Being Funny is Serious Business.’ That triggered the transformation in the comedy business in Nigeria.
How prosperous would you say comedy has made you?
To me, a job is supposed to be able to put food on your table, provide shelter, fame and recognition(if possible), take care of your future, give you job satisfaction and then enable you to empower some other people. Comedy has done all of that for me! As a matter of fact, coming from nowhere to where I am today is one of the sweetest things in my life; my dad is a retired soldier man and my mum is a farmer.
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| Updated At: 2024-04-23 10:10:07 | ||||
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